Tuesday, January 29, 2013

Wireless Networking - Router Vs Access Point

While planning for your wireless network you might be asking what is the difference between a router and an access point. You need to think of a router as more of a server because it performs many functions like a server. An access point only provides a portal for wireless client to connect to your existing LAN.

Routers can perform many functions. Routers can connect many different WLANs together acting like a traffic cop. Routers also act as a DHCP server. A DHCP server assigns dynamic IP address to your computer every time your computer starts up. If you don't have a DHCP server then you will have to assign each computer on your network a permanent IP address.

As I have said before your router can also act like a traffic cop. You can use a router to perform port forwarding to certain computers on your LAN. For example you can direct all internet traffic looking for your game server's port number to a specific computer on your LAN.

Wireless Networking - Router Vs Access Point

The ability to connect multiple computers to the internet is one of the main features of a router. The router is assigned one WAN IP address from your ISP. This IP address is called a public IP address that everyone on the internet can see. Because you have multiple computers connected to your router the router uses a protocol called NAT Network address translation NAT will assign the computers that are behind your routers IP address, private IP addresses. NAT acts as a firewall because computers on the internet cannot in theory even see your computers. They will only see the IP address of your router. NAT does block traffic from reaching your computers but it will not block Trojans from going out to the internet. That is why I do recommend installing a firewall on your LAN computers.

The role of an access point on a LAN is to give the wireless user a door way to enter. The more people that enter the door at the same time the slower they will go. 802.11b access points say they will give you a through put rate of 11mps but the actual rate is around 5MPS. 802.11g has a rating of 54mbps with an actual through put of 20mbps. The access points do have most of the same security features as a router such as WEP, WPA, 8021x and TKPI but they will not have the traffic cop functions like a router. Also the access points will not have NAT which would add an unnecessary layer to your network. To keep it simple access points just simulate plugging in your laptop to a port in the wall and that's it.A router is used on the border of you network to act as a traffic cop deciding who can come in and blocking those you want to keep out.

Wireless Networking - Router Vs Access Point
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Eric "The Wireless Ninja" Meyer is an expert in Wireless Networking. You can view other Wireless Networking articles at http://www.wirelessninja.com

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Friday, January 25, 2013

What is Networking and Why is it Important in Business?

When I began my networking journey, I attended any and all networking events as time permitted. Every event was fair game! Today I am much more strategic in my networking endeavors. I discovered which events and organizations gave me the best return on my investment of time as well as how to be an effective, caring networker.

In order to know where to begin you must first understand what networking is and why it is important to grow your business. Networking in its purest form is simply talking to people, making connections and developing rapport to grow our circle of influence. Business networking is essentially the same except that our primary objective in business networking is to help us grow our businesses. For most of us, building a network means meeting people we can do business with or who will do business with us, or refer people who will do business with us, are our ultimate goals.

In fact, some of the best networks are those created by people who own and run their own businesses. When you create valuable networking relationships, you build them on a foundation of mutual trust, sharing knowledge, experiences and resources to help one another grow your businesses by either referring one another or doing business directly with one another.

What is Networking and Why is it Important in Business?

It works like this: If you do a good job, one customer might tell three to five of her colleagues, family and friends about you. Whereas, when you build a network of say 10 to 20 strong advocates, they may each tell only one person about your, however your "exposure" is now more than doubled - With the right network, the ultimate in "word of mouth" marketing takes place. You promote your network, and your network promotes you.

Have you ever attended a BNI or Le Tip or other form of structured networking groups? Perhaps you are already a member of a similar group. If not, you might consider becoming involved in one to the fastest growing business networking concepts around. These groups invite business professionals to join on an exclusive basis. That means, that if you are a chiropractor and become a member of one of these groups, no other chiropractor will be invited or allowed to join.

These groups have regularly scheduled meetings (anywhere from monthly to weekly) with a list of rules and objectives to which you must abide. In some cases, a minimum number of referrals is required to participate. In others, simply doing business with one or more in the network is all that is asked of he members. However, keep in mind that for this type of networking to be worthwhile for all parties, each must make every effort to do business with other members of the group.

If this form of structured networking isn't for you, there are other options for finding potential networking venues and partners. Here are some ideas to help you on your way to networking success.

a. Develop a joiners mentality. By that I mean, don't just sign up to get our name on a roster. REALLY JOIN. Get involved. Participate in discussions, events and BE VISIBLE. The saying "out of sight, is out of mind," holds true when it comes to networking. I have been involved in groups and decided to take a hiatus from attending for 2 to 3 months (and sometimes more) only to have people come up to me and tell me they forgot the name of my business so they had to find someone else either through a friend or through the local phone book. BUMMER!

b. Attend networking functions. These can include Chambers of Commerce meetings, after hours socials, ad hoc committees and special events task forces.

c. Get involved in a community service group such as Kiwanis, Lions, Jaycees, etc.

d. Volunteer with a non-profit organization, whose mission you are passionate about and believe in. People who have similar passions will want to do business with you.

e. Host events - I started an event called Goddess Gatherings more than 2 years ago in my home. It is an intimate gathering of women (8 max.) who share a common interest and/or wish to expand their own circles. I invite women who do not yet know one another although they may be familiar with their names. These women are women in my circle of influence either directly or indirectly (they are either members of the 22 groups I belong to and attend regularly or they are part of a circle within these groups). I might invite a "surprise" guest who can entertain the women - such as a masseuse or tarot card reader- or feature a business such as a jeweler or make-up artist. This helps make for a memorable evening and the women either start their own Gathering or look forward to being invited to another gathering hosted by either myself of one of the women in attendance.

f. Look for ways to cross-promote with businesses that complement yours. For instance, a spa might join with a health food store or restaurant and promote their products and services for staying healthy. A salon might join a florist to promote weddings or proms and a realtor might join with a mortgage broker to promote a "one-stop" experience for home buyers.

g. Interview others. A great way for me to network is to interview women for projects I am working on. Since most people are flattered when you ask their opinion about something or experiences in life, this has been a great means of increasing my own circle for various reasons. I might interview a woman (or even a man) about an article or book I am writing, or a seminar I am developing. People love to share their stories. I tape the interview (with their permission, of course) and give them a copy afterwards. It helps to have a list of questions ready prior to the interview, however, unless they insist, I don't give them the questions ahead of time. I have done these interviews via phone, email as well as in person. Many of the women have since.

h. Join an online business or social networking community such as MeetUp, Ryze, Max-in-Common, Linkd In, Open BC, to name a few,. These groups have subgroups made up of people with a specific focus and similar interests. Or you can join a non-specific group to gain more knowledge, exposure and contacts.

Make a point of attending one new networking event a month just to "check it out." Make a list of the people you know, the organizations you have heard and read about and the companies who currently do business with you. These are all great resources to tap into to find new venues to network. Get the local newspaper and look at the organizations and businesses hosting events to which the public is invited. Attend them.

The best networking begins with planning and taking action. Being strategic in your planning is important to your ultimate success as an effective, caring networker.

If you are interested in sharing your networking success stories, drop me a note to heidi@speakingwithspirit.com. It would be an honor to interview you. Who knows, your story could be the subject of one of my articles, or you could even write your own.. Looking forward to hearing from you. Here's to your success in building your network.

What is Networking and Why is it Important in Business?
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©Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women's ECommerce Association, International http://www.WECAI.org (pronounced wee-kÄ«) - an Internet organization that "Helps Women Do Business on the WEB." Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.

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Tuesday, January 22, 2013

Benefits Of Business Networking

Are you starting a new business? Or maybe you already have a small business? Whichever is the case you will no doubt have made business plan, forecast your cash flow and probably frightened yourself as to where all your money has gone.

In order to generate new business it's essential to market your business and certainly this can be a very costly business. Advertising is seriously expensive and in my mind it works best for those already with an established brand because it's about recognition and repetition, so unless you're already in the league of Coca Cola it's probably not a good solution.

Business networking is not about a closed shop where everyone gives each other work, it's much more powerful than that. It's fundamentally about the act referring business to people that you have grown to know, like and trust, and for them to do the same for you. Understanding how to give a quality referral is an art itself and something that I cannot cover today so for the time being let's just consider the benefits of business networking.

Benefits Of Business Networking

It is not a well known fact but 70% of new business that your company gets is through word of mouth. Networking allows you to formally explain what your business is about and as fellow networking business people get to know you so you will naturally start to win new sales leads because people like to pass business to people that they know.

Simply attending a networking event will raise your profile especially if you network on a regular basis. Remember my earlier point about advertising; recognition and repetition, attending a regular networking event achieves this.

Not only do you have the opportunity to present your business, you also get to meet with a lot of business people from other walks of life that will inevitably be able to help solve some of your problems. And you will be able to do the same, it's all part of the relationship building process and at the end of the day it's this relationship that counts when recommending someone's services.

You'll also get to know an awful lot of people that will be able to help you when you have a problem. Have you ever picked up the yellow pages and looked for a particular service? How do you choose? It really is hit and miss. By getting to know reliable contacts who can provide you with what you want and who can be trusted is worth so much in terms of your time and money.

Likewise, if there's no one in your network who can help, the chances are that someone knows someone who can and will recommend them. Suddenly you find that your business is moving forward at a much more rapid pace. Your confidence will soar!

Sharing experiences is also part of the game. Just talking to people about their experiences, their goals and their problems will stimulate lots of new ideas and open your mind to new opportunities. All of a sudden you have a completely new approach to doing something or even a new business venture that you may never have otherwise thought of.

Last but not least it's amazing how much satisfaction we all get from helping others.

There are many business networking techniques to learn in order to make the most of this style of marketing but once you've understood the basics, give it a little time and I'm sure that you'll soon understand the true power and benefits of networking.

Benefits Of Business Networking
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Learn business networking tips and advice for word of mouth marketing, generating referrals and free sales leads.

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Sunday, January 20, 2013

Networking Tips: Learn How to Talk at Networking Events by Borrowing Professional Speakers' Strategy

If you find yourself somewhat at a loss when it comes to small talk or conversing at networking events, borrow a lesson from professional speakers. They prepare their speeches, research their audiences and practice in advance so that every presentation is interesting, compelling and helps them fulfill their mission and grow their businesses.

How does a professional speaker develop a speech? They have three basic parts that they work on in a prepared presentation: structure, content and delivery. Think about these questions before your next business to business networking event and you'll never be at a loss for what to say (and how to say it).
Here are three sets of networking tips based on this presentation format. Next time you are wondering how to network, start with this basic set up and have answers ready to these questions.

Structure: How do you want to present your information? Do you have a compelling self-introduction? Do you have a prepared question for asking to follow-up? Do you start with your job description? Or do you want to talk about family and more personal items? Do you have a prepared introduction or description (so that you don't fumble when asked)? Do you have an interesting or engaging answer to the (sometimes repetitive) questions you get asked? Content: What do you tell them about you? How much detail about your job, family and interests do you want to reveal? Are you familiar with the news or issues of the day? Do you have some standard questions that you always ask? What do you say or talk about if the conversation flags? Delivery: How do you present yourself? Do you know whether you're coming across as interested or bored? Energetic or lethargic? Smiling or serious? Do you rush through your personal introduction because you've heard it a thousand times (it's the first time for them)? What is your body language saying? Does your clothing and manner reflect your profession and position?

Networking Tips: Learn How to Talk at Networking Events by Borrowing Professional Speakers' Strategy

Take these networking tips to plan ahead for your networking experiences. Plan what you are going to say and like an experienced speaker, practice but don't memorize so that it still sounds natural and spontaneous (this is part of good delivery).

Next time you wonder what you're going to do and say at the next business event or club meeting, think about your structure, content, and delivery. Professional speakers prepare in advance, why not you?

Networking Tips: Learn How to Talk at Networking Events by Borrowing Professional Speakers' Strategy
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Beth Bridges has attended over 2,000 networking events in the last 7 years as the Membership Director and Chief Networking Officer of a large west coast chamber of commerce.

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Wednesday, January 16, 2013

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Monday, January 14, 2013

Starting a Social Networking Website From Scratch

You've seen MySpace, you've heard of Facebook, LinkedIn, Twitter and all the other ones. What do these websites share? They are very popular social networks. Would you like to give it a shot also? In that case, this article will point you in the correct direction.

What do you want to achieve by building a social networking website?

Think about this thoroughly. It is crucial that you comprehend your ambitions early on so you can avoid getting frustrated later. There are usually a couple of options:

Starting a Social Networking Website From Scratch

- you are starting a social networking site for a real physical community you are a member of (e.g. your local soccerclub), with no financial ambitions.

- you are starting a niche community website for a group of people that you are perhaps a member of (or maybe not) with financial ambitions (you want to make some cash)

- you want to start a huge site, like Facebook, LinkedIn, MySpace, with obvious financial ambitions.

Your ambitions and where you stands towards the community you are building a website for will determine your approach. In the following part, we will go over at the various options and the typical costs you can expect.

Starting a website for a a real physical community you are a member of

This is by far the most simple one, as a big chunk of the marketing will simply be word of mouth in your community. It's sufficient to have a person with some influence in the community promote the website (perhaps yourself) and the rest of the group will join.

To start from zero, as with any social network website project, you'll have to think about the needs of the community. Lets take an example. If you are starting a site for a soccerclub, the website will need things like groups, fan profiles, sharing of photos, event management calendar, etc.

Social networking sites are always built with the same basic principle: the goal it to provide online sharing and organisation tools for the members of the community. If you are starting a website for an existing community of which you are a part of, you should have a pretty good idea of what the people need.

Make a list of the functionalities you need, and compare this list to the features of social networking software packages like boonex, phpfox or Dzoic. These are complete out of the box social networking website scripts that you can upload on your website. If this seems complicated to you, you can often get help from the technicians at the customer service. If the service doesn't include this, take a look at the many freelancers available on elance.com for example. The average cost of such software is around 350$.

That might look like a lot of money, but the advantage is that you fully own the site and that you have complete control. You won't have any branding issues (your own logo and design will be on the website) either. If you are building a website for a community which really doesn't require all of this, you can do it a lot cheaper by creating a network at Ning. This is a website that permits people to create social networks on their hosting platform. A basic social network can be started for free.

Remember that when you choose this option, you will be completely dependent on Ning. The name of your website will include Ning, the layout will have Ning all over it, and changing any of this will cost money. You'll have very limited control over your network: it is hosted by Ning, implying that if Ning goes belly-up - so does your site.

So think about this thoroughly, check out Ning and check out some of the out of the box social networking software scripts if you want something more robust and reliable.

Starting a niche social networking site with financial ambitions

Excellent move! You have recognized that there is a huge stack of money out there waiting to be picked up. Niche social networking websites have been around since the dawn of the inet (remember yahoo groups? mIRC)? The difference is the fantastic technology we all have available now.

Facebook is excellent for superficial networking. LinkedIn is great for professional contacts. These sites however do not permit the users to be anonymous (that would be completely besides the point of these sites), implying that members can rarely express themselves fully. And there comes the need for niche networks where members can meet & share all they want without their real-life social networks ever finding out!

There are quite a few methods you can use to make this profitable. There is the obvious way of using AdSense on the networks, or affiliate links. There is off course is the huge e-mailing list you could acquire from having your own niche site. Put all this together, and a popular social network you own could be your new personal piggybank.

If this sounds exiting to you, you'll need to thoroughly think about the following:

What does the community require?

Again, this is the basis for any successful social networking project. Go deep! Here is an example. If you are building a social network for people with insomnia problems, you could have the "what are you doing now" feature of most profiles customized to: "how many hours awake".

Having nifty things like this will greatly enhance member experience. The members will feel like they are part of a community tailored to them, rather than being on a community website with features they don't need.

You'll have already understood that Ning is not an option here. You need full control over the website. If your budget is limited (e.g. below 500$), you'll have to find a social networking script that meets your needs as much as possible to limit the cost of customization afterwards. These software packages are usually open source, implying that you can change whatever you desire. This means that if you do not have developing skills, you are going to need a developer to do it for you. To reduce your costs, get a script that meets your requirements already as much as possible. To find a developer, you can usually refer to the forum of the developers of the site - there are plenty of young programmers out there who are willing to help you out for a very reasonable amount of money. You can also try a freelancing website.

Before starting the site, you'll have to think about how you will seduce members to join you. If you know people inside the community already, then that is a very good head start. You can speak to them and try to get them on board. You'll need to hit existing forums, maybe place a Google ad, or write articles (like the one you are reading now), etc.

You want to create the next huge thing like Facebook, MySpace...

Ok, knowing that you have most likely typed something like "how to start a social networking site", I am going to assume that you are not a developer. This implies that you will not be able to shake a social network out of your sleeve in the next couple of days.

All is not lost however. First of all, get help. Find a group of people who like the idea, and put your minds together. If you can get financing from somewhere, go for it. That's what you'll need to start developing a site that does exactly what you want it to do, with security, powerful servers and everything!

If you've got a great idea - try applying the same method as for niche networks - but think about getting financing as soon as possible. One you hit a hundred thousand users, your network will grow very quickly and you will pay huge amounts of money for the servers to host all of this!

If you are dreaming about the next big thing, experiment a bit beforehand - create some groups on Facebook and see what it takes to get people to join for example

Conclusion:

- small community websites can be created using Ning
- advanced, robust niche networks can be built using social networking scripts that come out of the box
- ideas for huge networks need financing early on to become a hit

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Thursday, January 3, 2013

The 3 Main Types of Social Networking Sites

Social networking is a branch of internet business where you can market any kinds of products and services. There have been lots of websites that were created the past few years. In fact, there are numerous social networking URL launched every year. The general advantage of these URL allows you to freely market your business anytime and anywhere. Knowing the main types of social networkings sites will help you choose on which particular sites to go to.

Among the popular types of social sites are user generated sites. User generated sites are websites where everyone can freely register an account. Some of the popular sites for mass users are Twitter, Facebook and MySpace. This kind of social networking URL gives you the freedom to interact with other people anywhere around the globe. It is also a type of site where you can market for your business since many users are logging in every minute. Joining to any famous user generated URL can provide you a means for business marketing.

Video and photography sites are other popular type of social sites. These web let you upload unlimited photos and any length of videos. Actually, this kind of web can be categorized as user generated site too because anyone can register and have his own account. It means you can still make interaction and send messages but only through pictures and video clips. In internet business, you can also use photography and videos to advertise your products. Sharing videos and photos regarding your business is a good option for marketing.

The 3 Main Types of Social Networking Sites

The last type of social site where you can do online marketing is blog sites. Blog URL provide you the best ways to share information about your products you are marketing or other details related to your business. Word Press and Blogger are two of the most famous blog sites where you can do both social networking and internet business. Creating blog URL for your business is another key to get higher sales income.

The 3 Main Types of Social Networking Sites
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